Production
- Domain: saltlakebride.com
- Server: slcbride (89.117.22.126)
- Stack: Next.js, Supabase, Coolify
- Active branches: codex/vendor-support, codex/admin, codex/release
Key Differentiators vs The Knot
- Verified-only reviews (no fake leads)
- Guest-first experience
- AI wedding planning
- Post-wedding value (keepsake, registry)
- Local Utah focus (deeper vendor relationships)
Competitive Intel
The Knot — Under FTC Investigation
200+ complaints, fake leads, Senator Grassley involved. Major vulnerability to exploit in marketing.
Zola — Tech-forward but generic
Good UX, no local depth. National platform without Utah-specific value.
SEO Work Completed
- Full SEO audit (100+ rules)
- Homepage copy rewrite
- Category page copy (vendor types)
- Vendor page SEO templates
- Schema markup (LocalBusiness, FAQ, Article)
- Internal linking strategy
- Alt text optimization
- Technical SEO implementation guide
Status
LIVE — Production site running. SEO improvements in progress. Roadmap covers vendor experience, AI planning tools, guest management, and post-wedding features.
GHL Location ID: NG2JSDRKFWC4jHMcLVIm — moving away from GHL in new features.